Search engine optimization (SEO) and search engine marketing (SEM) are tied to the same goal – ranking at the top of search results when someone is looking for products or services your business provides in your community. Search engine’s offer this opportunity through pay-per-click (PPC) campaigns.
Pay only for leads
With PPC campaigns, you only pay when someone actually clicks on your search engine result link. Unlike impression-based ad serving, you do not pay to have your ad appear.
Get to the top
Your link only appears when people are actually looking for products or services in your community that your business offers. So you know that those leads are specifically interested in what your business offers AND they can actually walk into your storefront. Plus, since you only pay when your link is actually clicked on by those leads, you know that they are specifically interested in YOUR business offering.
Kirk Interactive uses a unique digital toolset that allows you to monitor and track the results of each PPC campaigns and follow ROI. Our lead tracking dashboard lets you track BOTH clicks AND calls – you can even listen to recordings of incoming calls, hear how they were handled and share those results with your clients.