Streaming TV & Digital Radio: Big-Brand Advertising Without the Big-Brand Budget
Streaming TV and digital radio let local businesses run TV and audio ads with precise targeting — no big-brand budget required. Here’s how it works.
Digital Ad News
What's moving in marketing
Plain-English takes on the digital advertising shifts that actually affect your business.
Read Article →Streaming TV & Digital Radio: Big-Brand Advertising Without the Big-Brand Budget
Why We’ll Never Sell You a Marketing Package
Bronze, Silver, Gold — marketing packages are built for the agency’s convenience, not your growth. Here’s why Elite Marketing & Media refuses to sell them.
Google’s AI Overviews Are Eating Clicks. Here’s How Local Businesses Stay Visible.
Google’s AI Overviews are answering questions before searchers ever click. Here’s how Wilmington-area businesses stay visible when AI does the talking.
Google’s Keeping Its Cookies
Hello Business Owners & Marketing Directors, We hope this note finds you well! Today, we’re diving into a topic that’s been buzzing in the digital world: Google’s decision…
HVAC Business Success with Effective Email Marketing Strategies
Email marketing is a powerful tool for HVAC providers to engage with their customers, nurture leads, and drive business growth. By implementing effective email marketing strategies, HVAC providers…
Maximizing Local SEO: How HVAC Businesses Can Dominate Local Search Results
In today’s digital age, local SEO is crucial for HVAC businesses aiming to attract more customers in their service area. By optimizing your online presence, you can ensure…
Leveraging Customer Testimonials and Reviews to Boost Your HVAC Business
In the HVAC industry, customer trust is paramount. Leveraging customer testimonials and reviews can significantly boost your business by building credibility and attracting new clients. Here’s how to…
Around the Industry
Headlines we're watching.
Live from the digital-advertising trade press — the shifts shaping our recommendations.
- Search Engine Journal Google Faces Class Action Over Books Used To Train Gemini via @sejournal, @MattGSouthern July 17, 2026 (opens in a new tab)
- Search Engine Journal Apple Maps Ads Ban Home Services, Crypto ATMs, Bail Bonds via @sejournal, @brookeosmundson July 17, 2026 (opens in a new tab)
- Search Engine Land Heather Robinson talks about a £50 PPC ad that cost £1,000 July 17, 2026 (opens in a new tab)
- Search Engine Land Top Stories roll out in Google AI Overviews July 17, 2026 (opens in a new tab)
- Search Engine Land Google brings business data feeds to Demand Gen campaigns July 17, 2026 (opens in a new tab)
- Search Engine Land Google says AI Search features send billions of clicks to websites each week July 17, 2026 (opens in a new tab)
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